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Grandparents.com

Grandparents.com is a senior lifestyle site for the nation’s 70M grandparents. Targeting the 40+ demographic, the site attracts active, youthful grandparents that control 65% of the wealth. Site provides content, insurance, and other benefits.

Feel Grand

Feel Grand

Working with our outsourced tech team, I created feelgrand.org using Word Press to support Grandparents.com's PBS-produced 13-episode series of TV shows created with leading medical experts covering topics that affect older adults. Subject matter ranged from redefining cancer, the emotions of aging, ancient health remedies, and more. 

Clips from the show, additional content, and an Ask the Doctor interactive portal allow the site to compliment the series, extending its reach and appeal.

Timeless You: The Biology of Youth & the Wisdom of Experience

Timeless You: The Biology of Youth & the Wisdom of Experience

Worked with in-house team to develop marketing for 6-course online program taught by Deepak Chopra created on the Siminars platform. I worked closely with our designer to create collateral for our media kit and instruction sheets on promoting the program. Led outreach to bloggers and affiliates to extend the reach of the program through grassroots means. Once affiliates were signed up with our platform, I managed all relationships, ensuring everyone stayed in the moment, and had the right intentions in their mind as Deepak himself would have prompted. 

Grand Deals

Grand Deals

When I was hired at Grandparents.com, Grand Deals was a concept that was being fleshed out amongst a few staff members. I took it on as my main project and worked with freelance designers to create, launch and reimagine what became a frequently visited section of our site. 

Grand Deals grew from a handful of pioneering partners to a robust platform with over 500 boutique and nationally-known brands. I conceptualized, and added, a Giveaways section which proved very popular with our members and led to successful Deals & Giveaways emails that went out quarterly to our audience.